Did you hear about the CFO who got fired over his YouTube rant? What about the PR exec who torpedoed her career with an inappropriate tweet?
You probably didn’t hear about the banker who met his mentor on an internal social network, the unemployed marketer who found her dream job via LinkedIn, or the corporate communicator who accelerated her career growth by blogging what she learned along the way.
In a world where casual conversations can be shared with the public and archived forever, you have two options: You can hide, or you can embrace social media and use it to shine.